AT&T Packaging

AT&T PACKAGING SYSTEM
As a result of the packaging for AT&T products being created by various internal and external groups, they lacked a consistent packaging system that reflected their new consumer brand strategy. Our goal was to create a cohesive and flexible packaging system that is capable of working across AT&T’s entire packaging ecosystem. We created a system that evolves the Blue Embrace of the existing AT&T Consumer Visual ID. We also wanted to the packaging graphic system to celebrate the role our products play in connecting our customers to the world therefore inspiring greater possibilities.