CONVERSE CENTURY
Converse’s 100th anniversary demanded a big statement. We partnered with Converse and agencies around the world to create the Connectivity Campaign. This campaign celebrated the timeless connection we all have to creativity through art, music, fashion, and sport by linking icons from these worlds together. The campaign not only ran globally with print and OOH but was also heavily activated at events, retail outlets, and even a song written and performed by Julian Casablancas, Santigold, and Pharrell.
WHAT WAS MADE
Campaign execution
OOH
Print
Retail
Event
Swag
Global guidelines
