HARLEY-DAVIDSON MOTORCLOTHES
Apparel is a key entry point to the H-D brand for non-riders. We were asked to expand the H-D lifestyle beyond motorcycles, by concepting and art directing seasonal photoshoots for Harley-Davidson’s apparel and riding gear that authentically showcased the Harley-Davidson lifestyle for riders and future riders. We also created a lookbook for each shoot. Assets were used by internal teams and other agencies to create materials including catalogs, harley-davidson.com, and retail graphics. Photographers include Day19, Rennie Solis, and Embry Rucker.
WHAT WAS MADE
Art direction
Photography production
Photography assets
Seasonal lookbook
