FUELCELL ENERGY
Fuelcell Energy has been the future of clean energy since 1969 but it needed a brand refresh that brings the brand into the 21st century. The revamped identity and brand system draws inspiration from FuelCell’s mission for a net-zero carbon emission world and the chemical bonds that are broken and reformed to create the clean energy in their fuel cells.
WHAT WAS MADE
Identity
Brand expression system
Guidelines
