GOOGLE CLOUD VISUAL IDENTITY
After we created the Super Cloud logo, my team was asked to create a brand expression that wasn’t based on a style or aesthetic but always looked like it came from the same place. Inspired by the Google brand we created a new set of principles around typography, whitespace, and composition, with the Super Cloud at the center of it all. This framework allowed for consistency across all touchpoints ranging from campaigns to events to white papers to product launches while allowing for the flexibility to resonate with a wide range of audiences.
WHAT WAS MADE
Identity
Brand expression system
Guidelines
Launch video
Templates for internal teams
