GOOGLE CLOUD DATA CENTER LAUNCH CAMPAIGN
From LA to Seoul, Osaka to Finland, we created custom, regional campaigns announcing the opening of Google Cloud’s data centers around the globe. Playing up the idea of Google Cloud’s new, physical presence in each region we wanted the campaign to feel like something that could be touched or felt. We worked with paper artist, Hattie Newman, to create city scenes embedded with winks to cloud computing and the industries in that region. All while working with local teams to ensure the visuals were relevant and inspired.
WHAT WAS MADE
Campaign concept
Art direction
OOH
Print
Direct response
Event assets
